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How Mark Glory and His Team Bought Benilbo's
Mark Glory and his team were trying to figure out how are we going to differentiate ourselves from Amazon, at least when it comes to online shopping. They decided to go buy a bunch of sort of younger hip clothing brands that don't sell on Amazon. And so yes, they acquired a company called Benilbo's, which was a menswear brand out of New York City. It didn't get very far.