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CDR Industry Responds to Scrutiny

Carbon Removal Newsroom

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Communicating the Efficacy of Carbon Removal

In this chapter of the podcast episode, they discuss the challenge of communicating the efficacy of carbon removal and offset standards to buyers in a climate that is becoming increasingly scrutinizing. They highlight the importance of MRV (monitoring, reporting, and verification) in building trust and ensuring that carbon removal is effective. They also mention the need for protocols to stand up to scrutiny and incorporate new information, and the challenge of adapting to change and incorporating new players. Overall, they emphasize the need for buyers to understand that carbon removal is evolving and to communicate that nuance to their stakeholders.

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