Ep. 24 Jarred Wilichinsky from Paramount chats with AdTechGod
AdTechGod Pod
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Evolution of Digital Marketing in Video Content Distribution
Exploring the transition from traditional file formats to programmatic technology, this chapter reflects on the core aspects of the digital marketing industry while addressing changes in company size and operational dynamics. The discussion spans from the evolution of file formats to the challenges of scaling advertising in linear TV, emphasizing the complexities of delivering ads in the streaming space like during big events such as the Super Bowl.
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