Scott Kube: Practice doesn't make perfect defenders. W Somerset Moggum said I write only when inspiration strikes. There's the automaticity type where we will write a wrote email or the obligatory birthday greeting to a coworker. We're always writing. Let's consider flipping that switch on in our brain that says, I'm not just writing. I'm designing with words meant to communicate something important to the human on the other end and words that are going to achieve a specific goal. Be sure to check out Scott's book for more on how to do this.

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