Building a Brand That Stands Out

It seems like it is getting harder and harder to build a brand that stands out. Why do you think that is? Is it just because there's more entrepenors in the market? It's also because people are over saturated, so they're being much more discerning about what attention they give. And so both of those things are happening at once,. which means that when you do connect with people, you need to really respect their time and attention.