Jonathan Becker is the Founder and President of Thrive Digital and a General Partner at Occasional Ventures. Thrive has overseen over $3.5B in paid customer acquisition ad spend since being founded in 2012. They focus on helping companies grow their business through paid customer acquisition campaigns, analytics, creative services, and data science. They have worked with some of the largest companies in the world and specialize in e-commerce, lead generation, user acquisition, and brand marketing.
In this episode, we discuss...
- how Jonathan founded Thrive
- landing Lululemon as a client early on
- how he structured Thrive differently from other agencies
- how he met the founder of Uber in the back of a cab and landed them as a client
- biggest misconceptions around paid growth
- running experiments with marketing
- keeping up with different marketing platforms
- would he start Thrive today
- his investing style with Occasional Ventures
- transitioning from CEO to chairman
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