The Role of Imagination in Driving Consumption

Shopping: Laurie Taylor talks to Rachel Bowlby, Professor of Comparative Literature at University College London, about the history of shops & shopping, from pedlars to chain stores, markets to home delivery. Shops have occupied radically different places in political arguments and in our everyday lives, over time. They are sites of purchase but also of community. What’s their future in the age of Covid? Also, Robin Sheriff, Associate Professor of Anthropology at the University of New Hampshire, explores young American women's dreams of shopping. What can dreams tell us about cultural change and consumption?

Producer: Jayne Egerton