
AMERICA HAS A (POLLING) PROBLEM
Explain It to Me
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Voter Focus Groups - What Are You Hearing?
Sally Kohn: Focus groups are really important and I think all campaigns use them for a reason. Polling is not enough. You're asking people to make these binary choices, which let's face it, humans just don't think in these ways. What they are talking about more than anything is this frustration of our partisan politics,. Everything has become just a war and they are exhausted and frustrated by it.
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