Apple's new computer is controlled by the movement in your eyes. It reads your mind and tells you how to do that. This has been the most, by far, the most challenging design program we've ever had. I think people are going to use it for any number of reasons.
As Vice President of Human Interface Design at Apple, Alan Dye has spent much of his career working for a company that has done perhaps more than any other to make design sexy, essential, and highly coveted. He joins to discuss his lustrous creative path working with Ogilvy’s Brand Integration Group, Kate Spade, Apple and the brand new, highly anticipated Apple Vision Pro.