The Power of the Chinese Internet

The power of the Chinese Internet. It's where people through sheer numbers just crowd source challenges and they will use very laborious time intensive methods to attack someone. There was this video that went viral in which a live streamer who's promoting products from Olay is swarmed by online comments. The average monthly engagement on Olay's Weibo is around 10s to Elton but it marched their average monthly Weibo engagement is actually 587,000. Amy Song is a brand specialist the marketing firm Gartner. She specifically tracks Chinese celebrities and how popular they are.