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Embracing Change and Building Confidence in Beauty and Business
The chapter explores the evolving needs of women in their 40s, emphasizing the importance of understanding and connecting with this demographic for effective brand communication. It delves into the responsibilities of being a CEO and the passion for fashion and its intersection with makeup, introducing new technologies for color palette matching. The discussion also addresses personal growth, challenging imposter syndrome, assimilating feedback, utilizing digital notes for organization, and creating a joyful atmosphere for customers during makeup consultations.