“That’ll Never Work” — Now It’s a $270M Brand (w/ True Classic CEO)⏐Ep. #218
The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
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From Inspiration to E-Commerce Success
This chapter chronicles the speaker's entrepreneurial journey in launching a t-shirt brand, discussing the pivotal moments and insights that shaped their path. Key topics include the dropshipping model as a practical training ground for e-commerce, the importance of market research, and effective advertising strategies. Additionally, the chapter highlights the emotional ups and downs of starting a business, emphasizing the value of adapting to customer needs and market demands.
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