#92 - From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Product Marketing
In a more enterprise environment, marketing relationship with sales is often the one that people focus on. But when you move towards product led growth and the product having to do so much of the heavy lifting and the work, it shifts things around. It really comes down to hiring marketers that are the right fit, and product books for that matter,. And i think this has forced us to get better at that.
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