202 - The Most Overlooked Part of Demand Gen | Demand Gen Live S2 x54
GTM Live
00:00
Why You Shouldn't Put a Calendar Link On?
If the programme was driving the revenue that it would, if you didn't need it, then you would already have more sales wraps to fallo up with the leads. The reason is typically because the company runs some tipe of low intent performance marketing with the calendar link and drives buyers that don't close into this thing. And so there's two components in here: who there's fit and there's intent. It's not goingto perfect, right? You can actually look at the different sources and almost cut them out of the mix.
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