Apple has built its reputation on trust and privacy, things that a bank has to espouse. Studies show people are likely to touch their smartphone more than 2,600 times a day. As disposable incomes rise in India, Apple's quite well placed to grab a higher share of the market.
The Apple rumour mill is churning. And the big news is that Apple has met with the top brass at HDFC Bank to launch a co-branded credit card in India. Yup, an Apple credit card!
Why’s this a big deal, you ask? In today’s episode for 30th July 2023, we explain Apple’s financial service ambitions.