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Lynda Kate Smith (mParticle) - Marketing for Entrepreneurs

Entrepreneurial Thought Leaders (ETL)

00:00

How Do I Create Demand?

Companies use different tactics, different strategies to create demand. What a company does to create awareness is going to be different than what they might do to create preference that liking. As marketers, not only are we trying to move you through the hierarchy of effects, ing to get into that long-term memory. Once you're in that long term memory, you're going to be word of mouth for me.

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