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BI Weekend: Mars, Kellanova Deal, New Starbucks CEO

Bloomberg Intelligence

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The Transformation of a Lingerie Brand in a Changing Market

This chapter examines the decline and transformation of a prominent lingerie brand in the wake of the 'Me Too' movement, focusing on its shift to inclusive marketing strategies. It highlights improvements in the company's performance, particularly in international markets, and discusses ongoing efforts to revitalize stores and employee culture to better engage younger consumers.

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