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Episode 114: Kate O’Loughlin on why Kids Ads are SuperAwesome

Marketecture: Get Smart. Fast.

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The Future of AI in Digital Advertising

This chapter explores the transformative impact of AI on digital advertising, predicting that AI could oversee a significant portion of media buying by 2030. It addresses the importance of transparency and human oversight in this evolving landscape, alongside the challenges related to measurement and accountability.

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