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153: Running Shoe Masterclass: Paul Griffin & Simon Bartold (Sports Podiatrists)

The Physical Performance Show

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The Importance of E-Commerce in Running Shoes

Running is one of the very few sports where it seems like there people don't recognise the aspiration. There's a huge pressure on running shoe retail from e-commerce. If you are a runner and you go into a store and they say, what are you wearing? I'm wearing the Kano 24. No worries. Here's the Kano 25 proceed to the cash register. Why would you not just buy those shoes online?

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