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Ep. 1106: Matt Dixon Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Importance of Indecision in Sales

The process for going from mountains of audio data to structured insight is super complicated. Salespeople have always been taught when the customer starts to show signs of ending up in no decision land, you got to break out your status quo hammer go to town. The only reason a customer might show signs of cold feet or waffle and waiver a bit in a sale is because you haven't convinced them that what they do today is suboptimal.

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