EA Sports FC: The Transition from FIFA

This chapter explores the rebranding of the popular football video game from FIFA to EA Sports FC, highlighting the game's continued success despite losing the FIFA name. It discusses the strategic changes in marketing, broadcast, and competition dynamics in the gaming industry following this significant shift.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app