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15min chapter
The brands trying to change the world - Chris Baker, Serious Tissues & Change Please
Uncensored CMO
Aligning Branding with Impact
This chapter delves into the relationship between commercial branding and societal impact, stressing the necessity for alignment to avoid conflict. It examines the significance of consumer behavior shifts, revealing that even minor changes in spending can greatly affect brands committed to social good. The narrative draws on industry discussions about gradual changes in practices, emphasizing the role of smaller brands in driving larger companies toward healthier choices.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode