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Chasing the Happiness High Pt 2 | Consumerism Ethics w/ Nathalie Nahai

First Person Plural: EI & Beyond

CHAPTER

The Relationship Between Brand and Happiness

Am is an expert in organizational culture. Her research shows that brand and culture are very much part of the same package. Am: Culture stems from values that you hold dear, the things that you say,. This is what we, as a founder or founding group, believe to be important. If everything's coherent and linked up nicely, it should be pretty consistent inside and out.

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