Virgin Colocola - The Biggest Brand in the World

Two years after he sells virgin records. Richard branson decides to take on two of the biggest brands in the world, les tik abot virgin cola. Ok, what was the whos ae thinking behind this? Was nighty four. Where's ee thinking behind launching ad virgin cola? Somebody turned up at my office one day and said, i want to do a blind test with you. And so we decided to launch virgin cologeman west on thet test at the kids school. A, ie, so it exploded in england. I mean, ik, like, right off the bat,right off the bat. It became ouo, like