Episode 192: #191: Bryan Gray of the Revenue Path Group — Moving Past Problems and Creating Priority with Your Buyers
Sales Leadership Podcast
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Sell Early at a Higher Level
i love your idea of creating priorization, if i understand you correctly. I look at selling earlier at a higher level, and getting in before they even know they have a problem with something. To do that, you've got to connect one of thei orities, or they'r not going to give you any time or attention. When you in late, when your salesplood traditionally come in late, which is too low, too late. They're competing against two or three other similar solutions.
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