Why Antiheroes Help Brands Compete

The Grinch is now the top-selling IP of the holidays… Because consumers prefer the anti-hero.

Zegna’s $1,100 sneaker makes $160M/year… because the ultimate luxury is slooooooow.

Carvana is officially the craziest stock of the last 3 years… because of 43,000 problems.

Forget the Santa Rally, how about the “Dreidel Rally?”... Stocks pop for Hanukkah.

$ZGN $CVNA $SPY

Buy tickets to The IPO Tour (our In-Person Offering) TODAY

Austin, TX (2/25): https://tickets.austintheatre.org/13274/13275 

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Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-live

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