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On Boarding Inventory - What's Your Strategy for Onboarding Inventory?
Our business is ultimately grounded in the consumer. And so every step of the way as we've built this business, our strategy for the business model has been anchored on who's our guests and what do they need? Our guests are bonboy members, and they have very specific and we do a lot of data analysis around where are these members located, where do they like to travel? Do they have young children? Do they love to ski? Do theyLove to go out in nature? We take that data and then we marry that against oyou now objective, third party industry data to see where the home rental market tends to grow.