480 - Do Whiskey Festivals Show The Health of Bourbon? on Bourbon Community Roundtable #98
Bourbon Pursuit
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Understanding the Audience: Whiskey Festivals and Consumer Engagement
This chapter delves into the changing demographics of whiskey festival attendees, who often come with limited brand knowledge and a desire for exploration. It captures reflections from a recent event, showcasing a growing focus on product sampling and the opportunity to attract new podcast subscribers through these engagements.
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