17min chapter

The Peel with Turner Novak cover image

How to Build in AI, Lessons From Early Days of Snyk with Founder Guy Podjarny

The Peel with Turner Novak

CHAPTER

Building Brands and Navigating Market Realities

This chapter reflects on the experiences of building and selling technology companies, particularly focusing on the lessons learned from their first venture, Blaze. The speakers discuss the importance of strategic partnerships, innovative marketing strategies, and community engagement, emphasizing the need for technology to resonate with market delivery mechanisms. They share insights on recruitment, thought leadership, and emotional complexities during acquisitions, highlighting the significance of a strong network and founder belief in attracting talent.

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