The Story of Apple's AR Product

"I think Apple is trying to approach this product from the most humane standpoint possible," he says. "You should be able to see your surroundings when you want to and people should know what you're doing, and it shouldn't cut you off." The majority of demos are looking into an environment with no real-world context at all -- just a mountain or something like that. He adds: "The story started immediately with Tim Cook and the way they're positioning this product,. This is an AR product. That is what this is. It looks like a VR product. It will work like aVR product if you want".