Why Persuasion Matters

Marketers' job is to persuade people to take an action, right? That's really the job of marketers, to move people to action. Sig zigler said it pretty simply, i can influence someone's life a little bit in forty five minutes, but the real life change happens when they buy my casettes and my programmes. And so there's a big difference between communication and communication that converts. A lot of people out there who are communicating and getting feedback that they're taking as positive feedback, but their communication isn't converting.