Jason Calicana: Multiplayer means multiple people can work on the same project, like a shared document or a shared folder. So if you said, Hey, I'm going to start a family one and this is a great device for virality, by the way,. If you presented the family tree, people will fill it out. And then when you add the cousins, says, Hey, put their email in and share them. Do you want to invite your first level family tree or your second level family tree? He looks at how the genealogy companies have figured this out.

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