The key takeaway from audacity is that people should find their burning passion and they need the infrastructure to really build their brand. So for you, like if you do a podcast, if you have your podcast transcribed, I would say, just something that you would know or want to know is okay, I have a podcast, you can listen to it. And then every time I do a podcast,. I'll email you because you need to build an email list, but that's something that let's talk about that because I think building a list is so, so important.