"I literally look at it as like a fuel gauge in your car," he says of leadership dichotomies. "On the one side, you got E and on the other side,you got F." On the right, there's H for humility - but don't put too much emphasis on either or to get people excited about new products that might not be successful. 'If you can't go out with that, with your needle pinned to E, you are not going to move people'

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