Introduction

In the world of public relations and media, the word optics is used to describe how an event or course of action is perceived by the public. People might not remember what the start of the Ukraine war looked like, but everyone remembers the images from a meeting that happened just before the Russian tanks rolled in. Friendship between the two states has no limits. There are no forbidden areas of cooperation. Xi Jinping is due to announce his own plan to bring a peaceful solution for Russia's war on Ukraine today. The EY Tech Connect podcast is out now. Download today from wherever you get your podcast.