The Cult of Peloton
Sounds Like A Cult
The Cult of Peloton
Peloton was founded in 2012 by John Foley, a former Barnes and Noble executive. Now less than 10 years later, Peloton is worth about $3 billion. The company had 233 million connected fitness membership and 134 million completed quarterly workouts. In 2021, 59 million people will be members of Peloton which is so many that it has been lowered from around $2,000 upfront to just $40 monthly fee.
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