How to Roll Out a National Campaign in Tasmania

Tasmanians are very sensitive about mainlanders telling them what to do. For people in northern Tasmania, there's often a bit of a sense of distrust of people from southern Tasmania. So if you're a centrally-based organisation in major capital cities, are you going to be trusted? Are people going to want to listen to you? And so that's something that we had to think about with Bassen,. is one of the reasons why we hired a very small staff-based team of a couple of people to be based in Launceston who were from Launceston. It was friggin' cold during this election campaign. We were asking people to go out door knocking when