The Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | Autoresponders cover image

TAM 076: Automating With Zapier – Mike Knoop

The Active Marketer Podcast with Barry Moore: Marketing Automation | Sales Funnels | Autoresponders

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Zappier's ZAP - How Many Steps?

Zappier's ZAPs can automate just so much of your workflow, right? So say a new stripe purchase comes in, for example, then you want to put that person into active campaign. Then as a second step in that or third step in that ZAP, push that person into zero and do your accounting system. The longest ZAP with the longest ZAP by number of steps has like 90 steps on it. I was surprised actually when we launched all those steps apps,. Like, I don't think it's no longer just simple personal like virtual automation. I think it's actually powering something like critical for their business at that point.

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