5) Desperately Seeking Sustainability
A History of Coffee
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The Evolution of Coffee Certifications
This chapter explores the rise of certification labels like Fairtrade and Rainforest Alliance, addressing consumer concerns about ethical coffee production. It examines the historical exploitation in the coffee supply chain and the movement towards fair pricing for farmers, particularly in Central America during the tumultuous early 1990s. The discussion also contrasts sustainable and industrial farming practices and reflects on the significant ecological impacts tied to coffee production.
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