The 6 Biggest Factors In Retention, In Order
The Andrew Faris Podcast
00:00
Are You Creating Returning Customer Behavior?
Subscriptions by nature of so giganticly reducing the friction to purchase, right? I mean, actually automating purchase have an outsized effect on customer behavior. A business recently that this is so central to their business made an offer where they framed everything on their website as if it were a 50% off subscription deal. And customers are delighted by it. It's because they do those two things really well. They've sort of checked off box one, two and three of the lists I just gave you and that produces for them outsized retention.
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