Introduction

Omar: Champions League is about revenue growth, it's about making the clubs as big as possible. But if we are focusing on revenue growth and you look at the Champions League, there are a few issues with it. If not by stealth, then certainly not with kind of fans necessarily consenting, certainly in England. The most obvious one is that when they play midweek games compared to weekend matches, viewers typically fall by half or so across the various leagues. And clearly if you're realizing something close to only half of the revenue can realize through sponsorship income and through broadcast income,. All alright, thank you. We can get into it at the end of the podcast. Shh.