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Turning Controversies into Opportunities
This chapter discusses how public figures, particularly athletes, can transform past controversies into financial opportunities, using Jameis Winston's crab legs incident as a key example. It further explores the Chicago Bears' hiring of Ben Johnson as head coach and the challenges that come with that move, especially for a team eager for a turnaround. The conversation also touches on coaching changes across the NFL, emphasizing the need for strong leadership and player talent to enhance team performance.