
The Death of Industry-First Segmentation?
Rattle & Pedal: B2B Marketing Podcast
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Rethinking Expertise: AI's Impact on Consulting Selection
This chapter examines the changing perception of industry expertise in the consulting field due to AI advancements. It discusses how client preferences are shifting from traditional industry familiarity to capabilities like operational efficiency and problem-solving. The conversation highlights the decreasing importance of sector expertise in decision-making processes and the implications for consulting firms navigating this new landscape.
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