📚 Best Book Summaries by StoryShots cover image

Start with Why by Simon Sinek Book Summary & Review | Free Audiobook

📚 Best Book Summaries by StoryShots

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Story Shot Number 10 - Symbolism in Marketing

Leaders must learn how to create tangible things through metaphors, imagery and analogies. Symbols only have meaning to consumers if we provide them with the meaning. Once a company reaches this stage, its logo is no longer about the company. Instead, the logo is tied to a much broader set of values that alines with its overarching values.

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