Engaging Audiences through Authentic Storytelling

If you don't know Mark Rober, your kids do. He's best known for his viral engineering feats — like creating an obstacle course for squirrels, designing glitter bombs to get revenge on package thieves and building the world's largest Nerf gun. Before launching YouTube's most followed science channel, he was a NASA engineer, and he now runs his own company, CrunchLabs, designing monthly STEM subscription boxes that teach kids how to think, build, play and solve like engineers. Mark joins Adam to share his secrets to online engagement, his storytelling techniques and how to apply the scientific method to everyday life. They also discuss the importance of feeling ownership of your work, the case for sending humans to Mars and how they're rethought their approaches to parenting.

Available transcripts for ReThinking can be found at go.ted.com/RWAGscripts

For the full text transcript, visit ted.com/podcasts/rethinking-with-adam-grant-transcripts

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