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Words Matter

The Perfect RIA

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The Importance of Long-Term Care Insurance

We tell every single client, regardless of their age, you don't necessarily have to have long-term care insurance. What is your plan if one of you loses the ability to work during your working years? How are we going to help if you guys have disease or injury that makes it into a point where you got to make some life decisions? That's a great segue to get them start thinking. And because we operate surge, every single one of our surges, we're talking about the value ad that we are going to be delivering during that particular surge.

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