
RIP Baked-In Ads
Sounds Profitable
00:00
How to Measure Baked in Ads
On a technical level, baked in ads expose publishers to a substantial amount of risk. They require an entirely separate method of campaign monitoring since they aren't being served through the hosting platform. For measurement, publishers will find themselves even further exposed. Alternatively embedded ads can provide advertisers with everything they love about baked in, but powered by dynamic ad insertion.
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