How to Win a Complex Sale

After years of doing that, I found the pattern. There were certain tools and levers that when applied at the right time, increased the deal likelihood by about 10 acts. And also the signals of when they weren't really committed to doing it. It might have been too early. The person I was working with did not have the political power. But what you want to do is understand where you are with the deal. How realistic is it to close? That's winning the complex sale.

Play episode from 35:28

Transcript

Episode notes

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app