Rali: Your net work is going to be the thing that you have the ability to mon even if you can't monetize it now. So building value and who you are and the knowledge and information that you do have that cald create value for other people, that's the trick. Rali: I've met with a numbero good politicians, but they didn't necessarily work on building a brand over the last ten years. And so what you're going to see in my opinion is a lot of social media power reall soon.