The Importance of Accuracy in Cross-Platform Measurements

There's a real, this difference, YouTube and other digital players and whether they are using an MRC standard that's based on this design for usability. That is the key, the accuracy of cross-platform measurement. The worlds of traditional TV and streaming will continue to overlap over time where seven, eight, nine years from now, there will not be traditional TV or streaming. It will just be video that will happen once everything is delivered through the infrastructures.